Our Leadership

Maheen Noor Soomro

CEO & Director, Mushawar UK

Maheen Noor Soomro is a HR practitioner with over a decade of experience of leading teams, managing HR functions and providing HR solutions as a consultant for SMEs in the Information Technology, Oil & Gas, Retail and Media Industry.

The superhero of talent management, Maheen has worked with numerous corporates as an employee and as a consultant to provide headhunting and recruiting for junior to mid level and C level Positions for companies in Pakistan and Middle East. She’s transformed the Employee Induction and Talent Acquisition & Management programs at companies in line with their strategic growth objectives.

Maheen has been working actively as an Employee Outsourcing and Resource Placement Expert for Middle East and Pakistan. From bulk hiring for Call Centres/Data Entry roles, to the On-Field employees for Oil & Gas Companies to hiring for tenders/bids for highly specialized/technical skillsets in the IT industry – Maheen has a proven track record for leading these projects within difficult timelines.

Moreover, she is well known for her extremely effective talent engagement programs, and employee well-being programs. She has established several Employer Branding strategies in line with the Company’s overall Marketing & Growth Strategy. Digital Media Engagement for Employers has been her forte during the Social Media Revolution.

Maheen has extensive experience in setting up HR structures from scratch. She has developed processes and policies for SMEs in Pakistan and Middle East. From Employee Records/Database creation, to HCM System Implementations, to Performance Management Systems, Training Management Systems and Organizational Role Setting Systems – at Mushawar she will be providing assistance to our clients with tailor made HR Solutions and HR management systems.

As part of Mushawar UK Ltd, she is our go to Talent Acquisition and HR Solutions Lead Consultant, ready to give out great advice towards better HR Management!


  • Recruited 700+ resources for the Systems Limited Group of companies in markets like Pakistan, UAE, KSA, Australia and Qatar.
  • Initiated Employee outsourcing as a Business Unit for TechVista Systems (A part of the Systems Limited Group) in the UAE, Qatar, KSA & Australian Markets.
  • Launched comprehensive Employee Engagement & Wellbeing initiatives including, Digital Media Activation including Social Media Engagement, Website improvement and Blogging, Working Women Appreciation Programs, Employee and team performance initiatives, New talent induction and engagement programs, Senior Leaders Engagement Programs, Employee motivational events etc.
  • Reduced Employee Turnover Ratio effectively at Wavetec and Systems Limited.
  • Designed and implemented the Graduate Trainee and Internship program at Systems Limited, New Horizon Exploration & Production Limited and Wavetec
  • Initiated and established UAE Operations for TechVista Systems (A part of the Systems Limited Group of companies) and Wavetec Group.
  • Created the Human Resource Policy and Processes for Companies in UAE, Pakistan, Africa, UK.
  • Initiated the Annual Objective Setting Framework for Wavetec and Liberty Books.
  • Successfully conducted Internal Training Programs for Improved Communication Skills at Scanwell Logistics and New Horizon Exploration and Production Limited.
  • Successfully conducted internal training programs for Softer Skills Development (How to become the “Selected” Resource for the Export Market, Email Etiquettes, Work Ethics, Motivation at Work, Presentation Skills, Internal and External Communication, Time Management, How to improve your productivity at work, etc.).

You can read more about Maheen in her interviews published online:

Interview on OxGadgets:

Pakistani Women in Tech – Maheen Noor Soomro

Interview on Mizlink: